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PCConnelly had a bunch of real, graded T206s ending on eBay at around the same time the nimrod Wagner was up. I needed a few, and would have bid on them despite the live auction/juice nonsense (which I usually avoid like the plague), but didn't because of their involvement with this fake card. So, they've already lost at least a little business and slightly higher auction returns.
I suspect this escapade will cost them more business in the long run, as a damaged reputation is hard to fix.