If you're going to have a large number of listings in a regular basis, it's probably best to go with a store subscription. Start with a basic store, and work your way up as needed. Over the last few months eBay has been pushing store subscriptions harder and doing the Free Listing Days less frequently. If you're trying to build a business or maintain a regular customer base, it's tougher to do these days depending solely on the Free Listing Days due to their sporadic/less-frequent nature compared to the at-least-once-a-month promotions they were running a year or so ago.
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