We're talking about card value, which is tied to a player's performance, but not exclusively. Some players are "football gold," "baseball gold," etc. but not necessarily "card gold." Namath and Brady seem to be both football and card gold.
For future prospects, Brady is going to have a lot of publicity for years to come, retirement, jersey retirement, election into Canton, induction day, "Tom Brady Day" in New England, etc. etc. And I believe his non-football career could very likely lead to more exposure (films, perhaps?). All of that should stoke the demand for his cards. So there's probably more upside with Brady.
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