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Posted By: Greg Ecklund

Many 60's and 70's rookie cards have softened quite a bit in the past few years, and the recession has made things even worse. Lately I've picked up a few rookie cards from that era that I always wanted, but never wanted to pay up for. In the past few months I've added Fisk, Brett, Billy Willams, and Marichal rookies to my collection - all were graded SGC 88 and I bought each for half or less of the prices in a Beckett I have from 1993.

Funny thing is that the conventional wisdom back in the day was that you couldn't go wrong investing in rookie cards. The especially popular method was to buy rookie cards of soon to be Hall of Famers like Carlton, Schmidt, or Nolan Ryan before they got elected to the Hall. The problem, of course, was that those guys getting in surprised absolutely nobody and the event was already priced into the cards and then some.