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Mike HGreg hit the nail on the head. Quality is the name of the game at REA. Also consider the last auction generated $8.2 million with 10% - 20% consignment fees plus 15% buyers fees (I think). Once a year will pay the bills quite nicely.
I want to make it perfectly clear that by mentioning financials I AM NOT saying anything negative about REA or auctions in general as Rob's fees are extremely fair and set the standard by which others are judged. They have really set a high bar for class, professionalism, and honesty.