Just wanted to weigh in as a small time dealer.
I price all my cards at or sometimes below ebay. I sell mostly (95%) raw vintage, with the bulk of my cards being $5 and under. I price my cards for the National the same as I do for any show, because as a collector I'd be going to the National anyway whether I sold or not, therefore my only extra expense is my table. Since I share a table, it isn't too expensive, and I make that up on volume over what I'd do at a regular local show. I also give bulk discounts.
I found in Atlantic City (didn't go last year) that there were a lot of dealers who do the same as me -- and also a lot who mark their stuff up to exorbitant prices. To the original poster, I'd just say, there's so much stuff there that you'll find everything in every price range.
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