Splitting it up could work very well for them. Maybe even changing the price point as well.
The Scott stamp catalog is 6 volumes, I'm pretty sure they're over 1000 pages each. Plus they make a "classic" catalog that's in color and only 1840-1940. Classic is over $100 and each of the 6 volumes are around 75. There's also a US specialized at around 75 as well. They seem to do pretty well for sales despite serving a hobby that everyone claims is dying.
Split it up, list more, include more details, and better pictures. Maybe include a detailed article or two like the US specialized. Make it a truly invaluable reference. Raise the price (I know, heresy ) And I think they'd be surprised at the response.
Steve B
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