I guess it's big in coin collecting. That have something called the CAC sticker (comes in green and gold) which signifies high end coins for the grade. Not sure that cards actually need the service either.
I think the "company" doing this is better off renaming the service to something non-generic.
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PWCC: The Fish Stinks From the Head
PSA: Regularly Get Cheated
BGS: Can't detect trimming on modern
SGC: Closed auto authentication business
JSA: Approved same T206 Autos before SGC
Oh, what a difference a year makes.
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