Quote:
Originally Posted by nat
The card is from the 1984 Calbee set. It's another one of the under-sized cards that Calbee produced in the 80s. Was there are reason that they made them so small? To package them with smaller bags of chips? Because it's cheaper? One interesting thing (to an American who doesn't know about these things) about this card is that it lists his last name (山田) before his first name (久志). This is, of course, common with Korean names, I didn't know that they do it this way in Japan as well.
|
My own theory is that there is a parallel to how Topps transitioned from its big size cards to the modern, smaller sized ones in 1957 when it no longer faced competition from Bowman.
In the 70s Calbee had some competition, mainly from Yamakatsu which also produced sets. In 1979 Yamakatsu started making small cards and in 1980 left the market, which freed Calbee from competition (and showed them that small sets were feasible) from 1980 on. It wasn’t until Lotte and BBM entered the market that they went back to bigger card sizes.