If you are planning to part with them, you will probably find some pieces do extremely well and others do poorly. The cards themselves tended to reach the collecting world more often than the literature, posters and display pieces did, so that is where you might have some real interesting pieces.
A lot of collectors will buy them if their favorite player is featured. For example, I collect Steve Garvey and buy pieces that feature him in picture form, regardless of how small or if partially obscured. I am not aware of a lot of newer promo material that featured him, but at least one Topps product had a poster and window cling that featured his rookie card, so I added it to my collection. Depending on who is featured, sometimes you'll get a real nice bidding war over harder to find pieces.
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Looking for: Unique Steve Garvey items, select Dodgers Postcards & Team Issue photos
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