Every time I see one for sale, it's expensive! From what I understand it pretty much started the whole "Bowman Chrome Rookie Auto" craze that is still around today... The player's 1st Bowman Chrome autograph is their most prized card for collectors. I'm also pretty sure there were only /499 available...
I also think Pujols did steroids IMHO but he appears to have slipped by unscathed with little to no effect on his card values!