Quote:
Originally Posted by Volod
Congrats on the Mantle card, must be a bittersweet feeling to be nearing the completion. One of my indelible childhood memories is coming out of a mom-and-pop in the spring of 1953 with my eight-year-old buddy, and watching him open the first pack of Bowman cards that year. We were so blown away by the fantastic color photos, I knocked the cards into a patch of dandelions trying to grab them from his hands. They were by far the biggest items in the playgrounds that year - still can't figure how Bowman went broke from producing them.
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My take is that the financial issues with the set were helped along by Joe Dimaggio, their spokesman for the set (he is on the 53 color wrapper and box). I have a theory that Joe D. was getting a cut of sales above a certain point, which was also a contributing factor as to why they went to the B&W cards. Joe's deal probably stated he got a cut of the color cards only-why would you not use him to sell the B&W cards too?