Personally, I think the whole rookie shield thing is patently absurd. Setting that aside, I've never heard anyone refer to a year other than 1993 as Jeter's rookie cards.
I think the market is translated as many different ways as the bible. You can't just say "these 1996 cards sell for more than the 1993 cards so therefore the market considers them rookie cards as well." That's false logic. Off the top of my head, I can't think of any '93 Jeter cards that are true rarities, whereas there are many low-print run parallels in '96 that will sell for a small fortune no matter what the grade. That doesn't make them rookies.
Arthur
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