I think it was a great idea by Topps, probably got a few people interested. Not sure about now, but when they first came out, people were collecting them, so there was extra value added. I also know a lot have been freed since then, so if someone did start collection them now, there would probably be a premium. I bought one just to have, probably paid about $10 extra, but it is still a novelty to have and is now part of the set's history.
I think for someone with money to spare, it would be interesting(and expensive) to see how much of the set you could get in those holders before hitting a dead end
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