I guess its a way to help advertise the auction lot. They are trying to appeal to card collectors by saying the cdv's are part of a series or a set. Some people don't consider a cdv a true card, some do. But if its part of a series or set than it now appeals to a broader audience.
Personally I like cdv's, call it a card or just a mounted photo it doesn't really change its significance to me.
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