In a 2001 interview with USA Today on the 50th anniversary of Topps baseball cards, Topps executive Sy Berger said Musial “just didn’t want to sign (a contract) for cards.”
The breakthrough came in time for Topps’ 1958 set. Berger said Cardinals owner Gussie Busch was raising money for charity and asked Topps for a donation. Berger said Topps offered to donate $1,500 to the non-profit of Busch’s choice if Musial would agree to sign a Topps contract to appear on a 1958 baseball card. Musial did. The retired Cardinals star continues to be featured on Topps baseball cards today.
(In the book “Musial: From Stash to Stan the Man” (2001, Missouri), author James N. Giglio claims “insufficient compensation” was the reason Musial didn’t sign with Topps until 1958.)
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