My prediction. This is a fad and will either be spun off if there is traction, or discontinue when all is said and done.
There is definitely a business case for a "second opinion" or any edge over the normal grade. Sales backs this up from the price premiums realized from from + grading to "high-end" cards at the auctions. I think it would be nice to have a PSA sticker or a SGC sticker on the slabs as second opinions and to solve the registry dilemma. But there are conflict of interests if the auction does the second opinion.
For the bidder, that label serves as an economic signal to everyone else bidding for the card. Higher prices are good for PWCC, not the bidder. Value economics decline and makes competing auction houses better hunting grounds for value. Oh yeah, what happens when PSA issues their new version slab and when you resubmit that sticker goes away...like driving a new car off the lot?
For the seller, what if you don't get one of their shiny labels and you are listed in their auction? Does that mean a card graded is weak for its grade? Tough cookies on the crap shoot of consigning to see if you get a label, only to not get one and get less than what you were hoping for.
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