I think you are right on with your 10 pm mark.
I lived for a time in Pacific Northwest and it was the hardest thing ever to enjoy sports like I was used to. No one knows what a true tailgate is when the broadcasts are starting at 8 am. I feel any true fan or collector on the WC is already more than prepared for something earlier in the day. Think about it, the late night games that start at 10 that all of us EST people complain about at work the next morning are starting at 7 for them and they are completely used to it.
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