A bit of self-promotion here, but wanted to give interested collectors a heads-up on a book I recently finalized discussing the Post Cereal's 1962 football card promotion. The book titled "Goal Posts: The 1962 Post Cereal Football Card Promotion" is published on Amazon.com. It contain hundreds of color pictures of cards, panels, boxes and advertising materials along with discussion and analysis of various aspects of the card set; and has been very well received within the hobby.
Rich Mueller of Sports Collectors Daily graciously did a write-up today on his website detailing more information about the book. If interested, this is the link to his story.
https://www.sportscollectorsdaily.co...ball-card-set/