I would treat that Buck Leonard postcard as a real photo postcard, unless it's part of a catalogued set, I would not use it as a rookie card. It's not the postcard designation itself, it's more the uniqueness as well as the lack of dates of issue and the fact that those were produced over many years. I would consider those Rowe postcards more like a collector's issue set, kind of like Broder's sets from the 70's and '80's.
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