This may be a case of the seller getting greedy and shooting himself in the foot.
He had what looks like 3 legit bidders over $415.99 but couldn't resist using his new 0 feedback shill account to bid way too much. Either that, or someone used the new account to prevent someone from getting ripped off, then simply didn't pay.
http://offer.ebay.com/ws/eBayISAPI.d...p2047675.l2565