Sexual orientation does still matter to a large part of the population. It's not something that is just glossed over in daily life. The Supreme Court neglected to rule on protections for LGBT employees 2 days ago. People use the bumper stickers to show pride in something that has been shunned for the majority of history. It's totally understandable why someone would be proud to be who they are without having to hide it in a world that reinforces secrecy.
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