A seller may be ACTIVELY trying to sell a card, but it does not mean it's a firesale where he HAS to sell it. Therefore, if he thinks the buyer is still trying to lowball him and the seller believes he can get a better price elsewhere, he'll just do that, and tell the buyer accordingly. It's like the ebay Global Selling Program. Sure, sellers can probably sell more of their stuff if they sold overseas and to Canada. That means more money, and what they should do if they want sell their stuff, right? However, a lot of sellers simply don't want to deal with the hassle and pain that may come with a troubled sale. It's the same thing with sale negotiations. If a seller thinks that this sale is more trouble than it's worth, they'll just say forget it. My time is worth more than this.
And again the seller and buyer may have very real differences in what perceived market value is for an item. A buyer may look at the last sale in that grade. However, the seller may think that listing was listed poorly, the card had poor eye appeal for the grade, etc. There are many different factors involved. In the end, when the seller says to the buyer that he'll just keep the card, he may in essence be telling the buyer, go try to find this card in this condition for the price you are looking for. It's not going to be as easy as you think. At that point, the buyer needs to consider whether it's better to just take his money elsewhere or if the seller does have a point there.
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