How about this:
Each entrant is handed a free book (may also have some printed advertisement space).
In the book, each dealer is given one page to list the dealer's top 100 items in inventory - and asking price strongly suggested, but not mandatory. And of course, a booth number and floorplan.
So the bound book would be up to a couple hundred pages highlighting what the dealer thinks he has that is noteworthy.
I would have loved to have this in 2011 when I was in Chicago. It would have helped me navigate the place, and also I could have gone over it like a like a kid with a Christmas catalog at night in the hotel room.
The dealers' submission deadline for this might also force some dealers into organizing their stuff before they pack and head to the Nat.
The lists could also be published on the Nat's website (for the tech-savvy).
Cheers,
Blair
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