Their eye appeal ratings were brilliant and ahead of their time. I realize that has always been an unpopular opinion and yeah I think they are a shady outfit to say the least. But the eye appeal ratings generated tremendous results at auction because the cards tended to have, well, great eye appeal.
I made this point a few years ago and a board regular freaked out about it. But I stand by it to this day. This does not excuse them from being involved in card doctoring, and many of the cards with strong eye appeal rankings surely were altered, but again, great concept. They could have built a great business on it but greed got in the way.
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