Three factors that drive this card that have nothing to do with Namath's place on the all-time NFL list
1) enough people, when they think of football of that era, think of Namath
2) he became a brand that put his face on TV, magazines, billboards, subway and bus ads, and ever other possible medium for advertising
3) market momentum
the only sane reason for buying an $81K card is that you believe the market will be strong enough to give you some return. If you just wanted to collect Namath you could buy 100 game day programs for under $500. Broadway Joe was a fine football player, but he was a marketing pioneer and icon - so it's only fitting that market momentum is driving the price of his card.
Probably others have said all this somewhere else in this thread, so pardon me if I'm Captain Obvious, but there's my $81K point of view.
Last edited by revmoran; 04-27-2016 at 11:04 AM.
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