The backs were always just a random player on the one card that was supposed to be representative of an actual card. 1957 Duke Snider's were the most well known variety a while back and I believe have at least two different backs. With arrays 11 rows across, wonder why they almost always used three cards, seems like they could run two columns of three cards then use a larger piece for a point of sale display (5 cards across), unless the used a smaller sheet for these. A full uncut sheet of samples would be a cool find-can't recall ever seeing one.
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