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Posted By: Greg Ecklund

Dealers who are stubborn and will not go below their buy prices on certain cards are forgetting about the opportunity cost of holding that card in their inventory - if they would sell it they can turn around and purchase other cards that they could likely turn a profit on.

Fear of taking a loss hurts people in many financial areas - if you bought JDS Uniphase stock at $100 in 2000 and stubbornly refused to sell at $90, $80, or even $50, you're regretting not just taking your loss and moving on. I'm not saying baseball cards are going to drop like tech stocks - just making the larger point that being stubborn can cost you good money in the long run.