Oh, and I have a theory that hasn't been discussed. Search sorting. People will usually sort by highest price first to weed out the junk. When looking through art sometimes on eBay I've seen artists asking $2,000,000 for a painting but they'll accept $200 for it. It's a free way to get your stuff featured at the top and leapfrog over the "legit" names.
So if you type in E98 and sort by price, your cards will be "showcased" at the top in page 1 instead of buried in page 6. Plus, eBay usually charges like $2 for featured listings so its a way to bypass that by putting a high buy-it-now OBO listing.
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