Wheaties Panels

[sandmountainslim]

Just bought my first Wheaties Panel from an ebay seller. It is also my first Gomez.
I am assuming it will be the size of the back of a cereal box? I will have to find a full page sized sleeve to put it in my binder.
I would love any history on the Wheaties panels if anyone would provide.
I am assuming these were popular in the thirties because more kids probably had breakfast cereal than expendable money to blow on gum cards. the seller says its a 1939 release.
Love to see any panels you guys own. This will make my Exhibit cards look small

[jefferyepayne]

Joe Squires (another Net54 member) and I wrote an article on Wheaties football panels for Gridiron Greats magazine a few years ago. It has a brief history of Wheaties cereal and how General Mills got into using athletes on their boxes in the '30s as part of their marketing. I can send you a copy if you want of the article ... just PM me your email.

Yes, if the panels are not trimmed, they are the size of a cereal box. HOWEVER, Wheaties boxes back then were quite a bit smaller than they are today so don't be surprised. The boxes were approximately 6x8 and so these panels easily fit into 8x11 sheets.

Hope this helps.

jeff

[RackPackManiac]

I am the seller you bought that Gomez from. I actually found about 60 of these Wheaties panels at an estate sale last summer. I didn't know much about them at the time. Just that they were cool. I bought them from the family of the man who originally cut them out of the Wheaties boxes. Here is one I kept for my Cubs collection.

[sandmountainslim]

Originally Posted by RackPackManiac

I am the seller you bought that Gomez from. I actually found about 60 of these Wheaties panels at an estate sale last summer. I didn't know much about them at the time. Just that they were cool. I bought them from the family of the man who originally cut them out of the Wheaties boxes. Here is one I kept for my Cubs collection.

That Dean is cool! I was going back and forth on the other panel you had since I didn't know anything about them but when I saw the Gomez it was over, I had to have that one

[spaidly]

That Dean panel is sweet. I love the story on it.

[Keith H. Thompson]

Count me as one who begged his mother to buy the bright and attractive Wheaties boxes in 1939 and later for the Detroit players (Greenberg, Bridges and particularly Gehringer). Rice Krispies and Corn Flakes were less expensive, and my pleas usually went unheeded. I have had to make up these deficiencies as an adult. I may be mistaken, but I believe that the Detroit Tigers radio home broadcasts were partially sponsored by Wheaties who exhorted their listeners to "go to the kitchen right now and fill your bowl with delicious Wheaties flakes." I was nine years old at the time and did just that. Except I had to do it with Kellogg's Corn Flakes.

Keith H Thompson

[Leon]

That is pretty cool you begged your mom to buy you the 1939 Wheaties. That makes you almost as old as Teddy Z. !!

Originally Posted by Keith H. Thompson

Count me as one who begged his mother to buy the bright and attractive Wheaties boxes in 1939 and later for the Detroit players (Greenberg, Bridges and particularly Gehringer). Rice Krispies and Corn Flakes were less expensive, and my pleas usually went unheeded. I have had to make up these deficiencies as an adult. I may be mistaken, but I believe that the Detroit Tigers radio home broadcasts were partially sponsored by Wheaties who exhorted their listeners to "go to the kitchen right now and fill your bowl with delicious Wheaties flakes." I was nine years old at the time and did just that. Except I had to do it with Kellogg's Corn Flakes.

Keith H Thompson

[Kawika]

Originally Posted by Keith H. Thompson

Count me as one who begged his mother to buy the bright and attractive Wheaties boxes in 1939 and later for the Detroit players (Greenberg, Bridges and particularly Gehringer). Rice Krispies and Corn Flakes were less expensive, and my pleas usually went unheeded. I have had to make up these deficiencies as an adult. I may be mistaken, but I believe that the Detroit Tigers radio home broadcasts were partially sponsored by Wheaties who exhorted their listeners to "go to the kitchen right now and fill your bowl with delicious Wheaties flakes." I was nine years old at the time and did just that. Except I had to do it with Kellogg's Corn Flakes.

Keith H Thompson

I weigh in at 66 years old myself and my eyes have seen a lot of wonderful old-time baseball stuff. But I envy that you got here twenty years sooner and were witness to things I can only imagine vicariously.

I picked up a handful of these Wheaties "proofs" from one of the AH's about a decade ago. (Remember GAI? A tip o' the Kawika hat to the first "open Monday" joker).

[sandmountainslim]

Originally Posted by Keith H. Thompson

Count me as one who begged his mother to buy the bright and attractive Wheaties boxes in 1939 and later for the Detroit players (Greenberg, Bridges and particularly Gehringer). Rice Krispies and Corn Flakes were less expensive, and my pleas usually went unheeded. I have had to make up these deficiencies as an adult. I may be mistaken, but I believe that the Detroit Tigers radio home broadcasts were partially sponsored by Wheaties who exhorted their listeners to "go to the kitchen right now and fill your bowl with delicious Wheaties flakes." I was nine years old at the time and did just that. Except I had to do it with Kellogg's Corn Flakes.

Keith H Thompson

That is one of the coolest stories I have heard. I can't imagine those times being born in 1970 but I envision a world like Ralphie lived in in A Christmas Story. I have an uncle who was born in 1931 and when talking BB cards with him his first question was "Do you have a Dizzy Dean?".

[sandmountainslim]

Originally Posted by RackPackManiac

I am the seller you bought that Gomez from. I actually found about 60 of these Wheaties panels at an estate sale last summer. I didn't know much about them at the time. Just that they were cool. I bought them from the family of the man who originally cut them out of the Wheaties boxes. Here is one I kept for my Cubs collection.

I got the Gomez today and LOVE it! I ordered another from you on ebay and one from a member here and one from another ebay seller I am really liking these panels.

[RackPackManiac]

Originally Posted by sandmountainslim

I got the Gomez today and LOVE it! I ordered another from you on ebay and one from a member here and one from another ebay seller I am really liking these panels.

Glad you like the Gomez. The Gehringer should be getting there soon. I used oldcardboard.com to figure out which year and series each card was. They have an example of each set.

[sandmountainslim]

Originally Posted by RackPackManiac

Glad you like the Gomez. The Gehringer should be getting there soon. I used oldcardboard.com to figure out which year and series each card was. They have an example of each set.

Got the Gehringer today. BEAUTIFUL card/panel Thank you.
I now have examples from 1935, 1936, 1937 and 1939. Gonna try to fill in the missing years then worry bout the sets later on. Like them even more than Exhibits, I believe.

[Forever Young]

My gehrig

[bigfanNY]

One of my favorite Gehrig cards with a full border. I have a few vintage fronts and they look great when framed with a nice back like this one. Sorry a little glare from old school display.