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#14
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I work for a major food company who participates in dozens of trade shows every year. We rarely (if ever) sell enough product at these shows to recoup the booth fees and sample product given away.
It's all about the PR and building brand awareness. It is a long-term investment. If you look at the immediate term, and only "turning a profit", you are missing the boat. Same seems true for your situation. The Coffee Table Book signing idea is a great one. Something classy that people could easily afford... and would undoubtedly lead to future sales. I much prefer this option to selling the small studies (and potentially cheapening the "Kreindler brand"). That said... I am intrigued by the Agent/Artist relationship dynamic. Who makes the final call in the end... you or Dean? I'm pretty sure most of us are hoping it's you |
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