SMR Article - 1953 to 1955 Johnston Cookies Milwaukee Braves sets

[Kevin Glew]

Hello everyone,

It's Kevin Glew here.

Thank you to this community for your help on my articles in the past.

I'm now writing an article about the 1953 to 1955 Johnston Cookies Milwaukee Braves sets.

I would love to find someone who collected these sets when they came out or someone who is an ardent collector of them right now. If you know of anyone, please let me know.

Here are some specific questions I'm searching for answers for:

1. How widely were these cards distributed? Were they only distributed in Wisconsin?

2. How were these cards packaged with the cookies? Were they wrapped or inserted without any wrapping? (I realize there were six-card panels in the 1955 series)

3. What different Johnston products were these cards inserted in? Just cookies?

4. What was the mail-in offer for the full sets? I can't find an ad that outlines what collectors had to do to send away for a full set. I imagine they had to send in money along with some form of proof of purchase.

5. Why are the 1953 Johnston cards so much harder to find in high grade (according to the PSA Population Report) than the 1954 Johnston cards?

Any help you can provide would be appreciated. Thank you again.

Sincerely,

Kevin Glew