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Old 07-30-2018, 12:39 PM
Kenmarks Kenmarks is offline
Ken Marks
Join Date: Jun 2014
Location: California
Posts: 53
Default Significant New Info on 1960 Post Cereal Set

In 1960 Post Cereal issued a set of sports cards on the back of cereal that were a precursor to their ambitious efforts in 1961-1963 with baseball and football card sets. The 1960 cards were very large in size and included players from three sports: Baseball (Mickey Mantle, Don Drysdale, Al Kaline, Harmon Killebrew, Ed Mathews), Football (John Unitas, Frank Gifford), and Basketball (Bob Pettit, Bob Cousy). While the cards are attractive, just a small segment of the hobby industry collects these cards. Generally little is known about the cards with the exceptions of what price guides indicate which is there are nine cards in the set and they came on packages of Grape Nuts Flakes (GNF). Early versions of price guides had incorrectly identified the cereal as Grape Nuts.

So a little story if I might related to this card issue and the discovery of information to better understand it. Fast forward to last year. I was down in Lodi (CA) with Kirk Robinson, an early pioneer in the research into understanding the 1962 Post Cereal Football Card Set. He had made a nice acquisition of primarily Post Cereal material and I was visiting him just kind of perusing his stuff, with a little trading going on. One of the things he had picked up were two 1960 Post Cereal cards that were cut with the entire back panel showing. While just sitting there towards the end of the day, we noticed that the layout of these two panels were just a bit different. While the card size was the same on both panels, the narrative outside the card was not exactly the same, both in display and size. Clearly these two panels seemingly had come off two different size packages of GNFs. We confirmed this that day by placing Kirk’s panels over 12 oz. and 16 oz. GNF’s front panels with the sizes being a perfect match. That was a bit eye opening.

One of the things that immediately came to mind was that this was possibly the reason why some of the 1960 Post Cereal Cards are much harder to find than others. For example it had always seemed to me that the Bob Pettit and Harmon Killebrew cards were the toughest to find and I just figured they were the less popular—thus fewer survived over the last almost 60 years. But perhaps not. That night when I got home, I called Dave Worley who also heavily researches the Post Cereal sports card promotions just to make sure that it was not common knowledge that 1960 Post Cereal cards came on two sizes of GNF cereal. He too indicated he had never seen anything about that.

Given what we had learned that day, it seemed it would be nice to figure out which cards came off which size boxes. Since no one has a ton of this material, especially complete boxes or even full back panels with the narrative on the back panel still showing beyond the card itself, this seemed like a project for a group of serious Post Cereal collectors to collaboratively delve into. A group of collectors was formed to research and see how much could be learned of the 1960 promotion. The group included Kirk, Dave, Fred McKie, Dan Mabey, Kelvin Soladat, Mike Skiles, Mike Tiry and myself. Together we sent pictures and thoughts to each other as we all shared our material over the internet. After piecing everything together, we all believe we have a much better understanding of the promotion and wanted to share with anyone interested. One key item of the analysis was the discovery that the packaging adhesive on the back of the panels was different depending upon which size cereal box a card came from. Cards cut from the small 12 oz. boxes will generally have adhesive markings running vertically on the left and right sides of the card. Cards from the larger 16 oz. size boxes will have no adhesive markings on the card at all (adhesive markings on these back panels run horizontally at the top of the panel and above the actual card itself. (This is consistent with adhesive markings for all GNF back panels for all the 1961-1963 Post Baseball and Football panels.)

Our conclusion was that the 1960 Post Cereal Set had six cards coming from panels of the 12 oz. GNF boxes (Cousy, Drysdale, Kaline, Mathews, Unitas, and Gifford). The set had 4 cards that came from 16 oz. GNF boxes (Mantle, Killebrew, Pettit, and Gifford). This pattern of 6 different card panels from the smaller GNF boxes and 4 different card panels from the larger sized GNF boxes continued into future plans for all the various 60s Post Cereal American card promotions. There was only one player who was on both sized boxes—Frank Gifford—and as such is the only player who has a resulting variation in his card. If one looks carefully, you can see the two variations consisting of minor picture cropping differences and the facsimile signature in a different position on the card (and of course the different packaging adhesive on the back side of his card). The easiest differences one can use to identify a Gifford card variations are:
12 oz. Gifford cards will normally have two vertical packaging adhesive markings on the sides of the back of those cards. The Gifford portion of the signature on the front of the card will have the “G” and “I” portions completely on the white portion of Gifford’s uniform with the bottom tail of first “f” in the Gifford portion of the signature also being written in the same white portion of Gifford’s uniform.
16 oz. Gifford cards will have no packaging adhesive markings on the back sides of those cards. Also most of the “G” and all of the “I” and first “f” in the Gifford portion of the signature on the front of the card will be on top of the red number 1 on Gifford’s uniform.
We thought we would share this information and I guess if you are a Master Set collector, you now need ten cards in this set to complete a 1960 Post Cereal Master Set.
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Old 07-30-2018, 01:40 PM
whiteymet whiteymet is offline
Join Date: Jul 2009
Posts: 965
Default Photos of the 1960 Post Gifford Variations Ken mentions above

Hi Gang:

Ken, and I along with other advanced Post Cereal collectors have been doing research on the 1960 Post Cereal set for quite awhile. Ken laid out all the findings in the above post.

We feel it is very significant that a new variation has been found in the set. The fact that the Gifford was the only "card" issued on both size boxes of Grape Nut Flakes caused the variation Ken described.

Below are links to scans of both versions. I am having trouble attaching scans to this post. If that changes I will update.

Note the location of his signature.


Last edited by whiteymet; 07-30-2018 at 05:52 PM. Reason: add photos
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Old 07-30-2018, 01:46 PM
whiteymet whiteymet is offline
Join Date: Jul 2009
Posts: 965
Default Previous Thread

FYI, there was a previous thread here on Net54 where we started to discuss the 1960 Post set. See:
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Old 07-30-2018, 05:49 PM
whiteymet whiteymet is offline
Join Date: Jul 2009
Posts: 965
Default Gifford Photos

Here are the two different Gifford 1960 Post Cereal. Note location of the signature.

12 oz. box on top

16 oz. box below
Attached Images
File Type: jpg 1960 Post Gifford 12oz_000234.jpg (69.6 KB, 486 views)
File Type: jpg 1960 Post Gifford 16oz_000233.jpg (60.3 KB, 488 views)
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Old 07-30-2018, 07:06 PM
cardinalcollector's Avatar
cardinalcollector cardinalcollector is offline
Randy Trierweiler
Join Date: May 2009
Location: Lake Ozark, Missouri
Posts: 472

Awesome research guys.
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Old 07-30-2018, 07:30 PM
hcv123 hcv123 is offline
Howard Chasser
Join Date: Sep 2009
Location: NY
Posts: 1,364
Default Thank you for sharing

Pretty cool stuff!
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Old 07-31-2018, 08:02 AM
Baseballcrazy62 Baseballcrazy62 is offline
Mike Reid
Join Date: Sep 2015
Location: Michigan
Posts: 328

Thanks for the information. I just picked up the Kaline. I really like this set and also think it very under rated.
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Old 07-31-2018, 09:31 AM
Promethius88 Promethius88 is offline
Tim Hadley
Tim Ha.dley
Join Date: May 2018
Location: Springfield, IL
Posts: 243

A big thanks to you all for all the time and effort you have put into researching not only this set but others. It takes an amazing passion for something that can be so tedious and time consuming. THIS is what keeps the hobby going and many will benefit from your efforts for years to come, long after any of us are around. Again, thank you!
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Old 07-31-2018, 11:39 AM
Zach Wheat Zach Wheat is offline
Join Date: Apr 2009
Posts: 1,252

Interesting stuff. I always appreciate these types of posts. Good job & thanks guys.

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Old 07-31-2018, 05:39 PM
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toppcat toppcat is offline
Join Date: Apr 2009
Posts: 1,944

This 7/8/83 article from SCD may be of some interest:
Attached Images
File Type: jpg 60 Post GNF.jpg (79.9 KB, 428 views)

Last edited by toppcat; 07-31-2018 at 05:44 PM.
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