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  #1  
Old 02-02-2019, 11:48 AM
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samosa4u samosa4u is offline
Ran.jh D.
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Default Why did Topps make cards smaller?

So in 1957 (is that the correct year?) Topps starting making smaller cards, which are still being used today. Why did the company make this change? The bigger cards that were manufactured from 1952 - 1956 were very popular with collectors, no? Was Topps trying to save some paper?
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Old 02-02-2019, 12:21 PM
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Quote:
Originally Posted by samosa4u View Post
So in 1957 (is that the correct year?) Topps starting making smaller cards, which are still being used today. Why did the company make this change? The bigger cards that were manufactured from 1952 - 1956 were very popular with collectors, no? Was Topps trying to save some paper?


I don't know, nor do I know why more and more people start sentences with the word 'So'...as if interrupting a thought stream?

It also occurs to me that more and more oral conversations are started with 'I mean'...is this just to assure the listener that the speaker is sincere?

These last two non-answers are grammatically correct. I just thought I would show off as, evidently, one of the last humans to care enough to communicate properly.

Randy - all this is in jest of course, as I am constantly trying to amuse whatever audience appears. I trust you will not be too offended.

Back onto your question, I am grateful, that, once they did change the card size, they stuck with it. It sure is more convenient for both displaying and storage.

.
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  #3  
Old 02-02-2019, 12:24 PM
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Originally Posted by clydepepper View Post
I am constantly trying to amuse whatever audience appears.
Don't quit your day posting. The bar for humor on this board isn't that high, but you didn't clear it. So, I hope you won't be too offended.
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  #4  
Old 02-02-2019, 12:30 PM
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They did it to save money-more cards could fit on a sheet by reducing the size a little and less wrapper size was needed, so you got more wrappers per roll. After working their way up to it they went to Giant Size as a marketing strategy to outsize the competition in 1952 with Baseball then Wings, and then after the Bowman purchase in '56 shrank 'em again, starting with Elvis Presley. 132 cards per half sheet vs. the 110 they were using in '56. For Baseball you could print 6 series over 5 sheets essentially (a simplification but close enough) with the saved real estate.

Last edited by toppcat; 02-02-2019 at 12:35 PM.
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  #5  
Old 02-02-2019, 12:36 PM
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Focus groups in 1956-57 likely hadn't yet arrived 60+ years ago to influence a corporate decision, so my guess is the Topps' suits decided to cut overhead by downsizing their product: less paper / less ink = more Topps' profits. I doubt collectors' interests were even a consideration.
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  #6  
Old 02-02-2019, 12:42 PM
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Originally Posted by pclpads View Post
Focus groups in 1956-57 likely hadn't yet arrived 60+ years ago to influence a corporate decision, so my guess is the Topps' suits decided to cut overhead by downsizing their product: less paper / less ink = more Topps' profits. I doubt collectors' interests were even a consideration.
This would be my guess as well. Or perhaps the smaller cards fit better between bicycle spokes.
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  #7  
Old 02-02-2019, 01:04 PM
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They did not start large. The first baseball subset in 1948 was small, and two of their 5 sets in 1951 were small. The 55 and 56 Hocus Focus baseball subsets were small and smaller. And they would go small with the 69 Supers, 75 Minis and 85 Minis. And then there were even bigger ones, the 64 Supers, the 70 and 71s. But I agree with Dave...and Dave... cost savings and the end of completion led to the standard size we have had since 1957, but for various test designs and odd ball sets over the years

Last edited by ALR-bishop; 02-02-2019 at 01:06 PM.
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  #8  
Old 02-02-2019, 01:20 PM
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samosa4u samosa4u is offline
Ran.jh D.
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Quote:
Originally Posted by clydepepper View Post
I don't know, nor do I know why more and more people start sentences with the word 'So'...as if interrupting a thought stream?

It also occurs to me that more and more oral conversations are started with 'I mean'...is this just to assure the listener that the speaker is sincere?

These last two non-answers are grammatically correct. I just thought I would show off as, evidently, one of the last humans to care enough to communicate properly.

Randy - all this is in jest of course, as I am constantly trying to amuse whatever audience appears. I trust you will not be too offended.

Back onto your question, I am grateful, that, once they did change the card size, they stuck with it. It sure is more convenient for both displaying and storage.

.
So, did you forget to take your pills today?
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  #9  
Old 02-02-2019, 01:28 PM
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And*y Quig!ey
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Quote:
Originally Posted by clydepepper View Post
I don't know, nor do I know why more and more people start sentences with the word 'So'...as if interrupting a thought stream?
So is your first sentence intended to be a question?
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  #10  
Old 02-02-2019, 02:09 PM
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Al Richter
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So was this a serious question or tongue in cheek sarcasm ?
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