NonSports Forum

Net54baseball.com
Welcome to Net54baseball.com. These forums are devoted to both Pre- and Post- war baseball cards and vintage memorabilia, as well as other sports. There is a separate section for Buying, Selling and Trading - the B/S/T area!! If you give an opinion of a person or company your full name needs to be in your post. Contact the moderator at leon@net54baseball.com should you have any questions or concerns. Enjoy!
Net54baseball.com
Net54baseball.com

Go Back   Net54baseball.com Forums > Net54baseball Postwar Sportscard Forums > Postwar Baseball Cards Forum (Pre-1980)

Reply
 
Thread Tools Display Modes
  #1  
Old 09-06-2016, 03:17 PM
bnorth's Avatar
bnorth bnorth is online now
Ben North
Member
 
Join Date: Jun 2013
Location: South Dakota
Posts: 3,829
Default 1962 Jello Mantle Advertising Piece/Store Display?

Not sure what this is. A friend bought it as a piece cut from an advertising piece/store display. I have not got to look at it in hand but with high resolution scans it looks like a copy of an original that was printed on a printing press. Just like an advertising piece should. I have seen other Jello cards cut from advertising pieces but never the Mantle. This card is about 10% smaller than the regular card. Anyone else ever seen a Jello display with the Mantle card showing?
Attached Images
File Type: jpg weirdmantle(1).jpg (76.6 KB, 247 views)
__________________
T210 Series 3 Ft Worth, looking for low end examples and especially ones with a Y shaped hole punch. I also have some extra T210's for trade.
Reply With Quote
  #2  
Old 09-06-2016, 04:14 PM
skil55voy skil55voy is offline
Michael Skiles
member
 
Join Date: Dec 2015
Location: Avon, Indiana
Posts: 59
Default 1962 Jell-o Mantle

This appears to a real card from the 62 Jello set. It is trimmed far inside the borders which is why it may be smaller than it should be. The Jell-o advertising posters have Mantle in a batting pose with Yankee stadium in the background. The poster is large in red and white colors and does not have any facsimile card depicted on it.

Mantle is known to be on at least Apple Jell-o in 62.

I don't know if there was an advertising poster for the 1962 set. It was a test set purportedly released only in the midwest.

Here is a link to the 63 advertising panel.

https://www.google.com/search?q=1962...g-T_ldVnajM%3A

Last edited by skil55voy; 09-06-2016 at 04:20 PM.
Reply With Quote
  #3  
Old 09-07-2016, 08:19 AM
bnorth's Avatar
bnorth bnorth is online now
Ben North
Member
 
Join Date: Jun 2013
Location: South Dakota
Posts: 3,829
Default

Here is a scan of it next to a graded example.
Attached Images
File Type: jpg mantleX2.jpg (51.4 KB, 197 views)
__________________
T210 Series 3 Ft Worth, looking for low end examples and especially ones with a Y shaped hole punch. I also have some extra T210's for trade.
Reply With Quote
  #4  
Old 09-07-2016, 11:19 AM
savedfrommyspokes savedfrommyspokes is offline
Member
 
Join Date: Nov 2011
Posts: 1,111
Default

Quote:
Originally Posted by bnorth View Post
Here is a scan of it next to a graded example.
Not sure what you have Ben, but pretty neat....maybe some of the Mantle collectors can identify it.

Is it me, or did SGC mis-identify the graded Mantle card as a "Post Cereal" card when it certainly appears to be the Jell-O version of the Mantle card?
Reply With Quote
  #5  
Old 09-07-2016, 11:34 AM
bnorth's Avatar
bnorth bnorth is online now
Ben North
Member
 
Join Date: Jun 2013
Location: South Dakota
Posts: 3,829
Default

Quote:
Originally Posted by savedfrommyspokes View Post
Not sure what you have Ben, but pretty neat....maybe some of the Mantle collectors can identify it.

Is it me, or did SGC mis-identify the graded Mantle card as a "Post Cereal" card when it certainly appears to be the Jell-O version of the Mantle card?
I never even noticed the label, neither card is mine. Trying to help a friend. I found a few advertising pieces with the 63 Jello cards pictured but no Mantles or 62 cards.
__________________
T210 Series 3 Ft Worth, looking for low end examples and especially ones with a Y shaped hole punch. I also have some extra T210's for trade.
Reply With Quote
  #6  
Old 09-07-2016, 02:03 PM
brian1961 brian1961 is offline
Member
 
Join Date: May 2009
Posts: 831
Default

Ben, SGC definitely misidentified the card; it is, for sure, a 1962 JELL-O. Then again, if the individual who submitted the card to SGC put on the paperwork "1962 Post Cereal", their people may not have noticed the error, and simply copied as correct.

I wish I could help with information on the smaller '62 Mantle. It is most unfortunate that it was cut off the advertising / store display. For one, the display would have been worth so much more in the potential information it might have disclosed, as well as money.

Being that the issue was indeed a test issue available only in the Chicago - Milwaukee area, any advertising pieces would be very rare. The 1981 Beckett Guide listed them as a regional. When I interviewed Larry Fritsch for my book, NEVER CHEAPER BY THE DOZEN, he confirmed the test issue nature of the '62 JELL-Os and that the area was Chicago - Milwaukee. Larry had a lot of first-hand experience with these, since he lived in Wisconsin, and worked on the railroad that ran each day from Milwaukee to Chicago. He stopped in stores in both areas! Earlier this year, Bob Lemke uncovered a press release from General Foods that was placed in an early May 1962 issue of THE SPORTING NEWS. Within that release, it specifically mentions the test-marketing in the Chicago area of individual JELL-O boxes with a baseball card on the back of the box.

It's hard to say whether JELL-O produced in-store advertising for 1962. The advertising store display piece shown was probably from the nation-wide JELL-O baseball card issue in 1963. Even though it was nation-wide, it is extremely rare today. Nearly all of those placards would have been tossed in the dumpster after the promotion ended back then.

Now, Dan Mabay, who I believe goes by the moniker, "Keepmeposted", is researching the 1962 JELL-O set for a book. Maybe he would know. Anyone know the gentleman, or how to reach out to him? I for one sure want a copy of his research book when it is completed. I don't care how much it costs.

Thanks for sharing this find---most interesting.

Hope you get an answer. Please share with us.

Question---does the rest of the ad piece that the Mantle was cut from still exist, in order to learn from it? Just wondering.

Best regards, Brian Powell

Last edited by brian1961; 09-08-2016 at 01:27 PM.
Reply With Quote
  #7  
Old 09-07-2016, 02:27 PM
Bestdj777 Bestdj777 is offline
Chris
Member
 
Join Date: Aug 2012
Location: Washington, DC
Posts: 2,028
Default

Is the back of yours a dark brown in color?
__________________
Mantle Master Set: 424/425 (need yellow Holiday Inn matchbook)
Reply With Quote
  #8  
Old 09-07-2016, 03:08 PM
bnorth's Avatar
bnorth bnorth is online now
Ben North
Member
 
Join Date: Jun 2013
Location: South Dakota
Posts: 3,829
Default

Quote:
Originally Posted by Bestdj777 View Post
Is the back of yours a dark brown in color?
Here is the scan my friend sent of the backs. It sold dirt cheap on eBay recently. He says it is thicker than a regular Jello card. If you or anybody else would like a 600 or 1200DPI scan of the front of it PM me your email and I will send one.
Attached Images
File Type: jpg mantlex22.jpg (73.1 KB, 157 views)
__________________
T210 Series 3 Ft Worth, looking for low end examples and especially ones with a Y shaped hole punch. I also have some extra T210's for trade.
Reply With Quote
  #9  
Old 09-07-2016, 10:20 PM
Bestdj777 Bestdj777 is offline
Chris
Member
 
Join Date: Aug 2012
Location: Washington, DC
Posts: 2,028
Default

I may be mistaken, but it looks to be of noticeably poorer quality than the genuine Jello advertising pieces. I know someone already posted a link, but below is an image of mine, which is massive and was cut down from a larger advertisement.

__________________
Mantle Master Set: 424/425 (need yellow Holiday Inn matchbook)

Last edited by Bestdj777; 09-07-2016 at 10:33 PM.
Reply With Quote
  #10  
Old 09-07-2016, 10:29 PM
bnorth's Avatar
bnorth bnorth is online now
Ben North
Member
 
Join Date: Jun 2013
Location: South Dakota
Posts: 3,829
Default

Quote:
Originally Posted by Bestdj777 View Post
I may be mistaken but I'm fairly certain that is a modern fake. Some guy has been listing a number of "ad cards" on eBay that have the look of the back of that. Just my gut instinct on it so take it for what it is worth.
Thank you, I appreciate your opinion as does my friend. I am having him mail it to me so I can see it in hand. Do you have the eBay ID of the scammer.

Here is a link to the completed auction. http://www.ebay.com/itm/1962-JELLO-M...p2047675.l2557
__________________
T210 Series 3 Ft Worth, looking for low end examples and especially ones with a Y shaped hole punch. I also have some extra T210's for trade.
Reply With Quote
Reply



Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump


All times are GMT -5. The time now is 08:08 PM.


ebay GSB