Net54baseball.com Forums - 1962 Bubbles INC (Topps) Mars Attacks

The Mars Attacks trading card series was created by Topps in 1962. Product developer Len Brown, inspired by Wally Wood's cover for EC Comics' Weird Science #16, pitched the idea to Woody Gelman. Gelman and Brown created the story — with Brown writing the copy — and created rough sketches. They enlisted Wood to flesh out the sketches and Bob Powell to finish them. Norman Saunders painted most of the 55-card set (Maurice Blumenfeld painted 10 - 20% of them, but Saunders provided the finishing touches to all of the images).

The cards, which sold for five cents per pack of five, were test marketed by Topps through the dummy corporation Bubbles, Inc. under the name Attack from Space. Sales were sufficient to expand the marketing and the name was changed to Mars Attacks. The cards sparked parental and community outrage over their graphic violence and implied sexuality. Topps responded initially by repainting 13 of the 55 cards to reduce the gore and sexuality. However, inquiries from a Connecticut district attorney caused Topps to halt production of the series altogether before the replacements could even be printed.