In reading the statement from Sean's site I think it is rather genius. You have to realize the site is for buying, not selling. We can all find buyers for our vintage cards, what we can't find is sellers who will sell fresh, unknown finds in bulk at wholesale prices. By separating emotional value and investment value he helps his seller be a seller. Rather than saying your gramps left you a lifetime of baseball passion he is saying your gramps left you XX dollars, would you like it now? As most of us on here are passionate and collectors we look at the words and are almost offended. From a business point of view the words soften the emotional blow by taking the passion our of it.
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