Topps and Bowman
The Topps And Bowman rivalry involved attempts to get exclusive rights to market player likenesses with candy, gum or confections. Any one could have marketed any player they signed up without those premiums. While Topps later took a lot of their own photos and may have copyrighted them, the "war" with Bowman involved how the likenesses could be packaged and marketed, not the likenesses themselves
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