If the goal is to find the largest audience, I think Jason makes a good point about the ephemeral nature of print articles versus a blog. It also seems that the cloak of "authoritativeness" that attaches to publication, as opposed to the more open and accessible quality of a webpage, is diminishing each year with the changing attitudes of the public. Hell, a decade or two from now, all mass communication might be electronic, and most of it might be limited to audio because the masses find reading and writing tiresome and antiquated.
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