It's a competitive market to get consignments, so I am sure Brent is just looking for an edge. I personally think it's meaningless, but I don't see any deception in it. I have seen on some of Probstein's higher ticket items slogans such as "looks better than the grade" so it's just more marketing.
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Four phrases I have coined that sum up today's hobby:
No consequences.
Stuff trumps all.
The flip is the commoodity.
Animal Farm grading.
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