I try to always start ending listings at 9PM EST on Sunday. 10PM EST any other day of the week.
I think it's the closest you can get to fulfilling the happy medium between East Coast and West Coast buyers.
On top of that, probably a good 25% of my bidders are International and I just hope they know how to use snipe programs, or just get their bids in on time. You can't possibly account for everything.
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