The pre-war collecting hobby is only a tiny, tiny fraction of the overall sports collecting industry. From my experience, collectors of "shiny cards" are fans who do actually appreciate older players. However, from a historic standpoint, there is so much to explore that they don't know where to start. Conversely, I've found that many in the pre-war collecting hobby are far more elitist and reject anything they perceive as "new" off-hand. I don't actively collect anymore, but when and if I do return it will be toward modern cards.
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