Let me start by saying that I know nothing about these ads --- and if that is Sharpie then yeah, no bueno. Now that that is out of the way, if that isn't Sharpie, it could be a design stage layout rather than the actual printed ad, box, whatever it was destined to be. The red looks hand painted, not all of the black text on "Cigarettes" is perfectly done as it would be if printed, and the writing/codes that are in the two blank boxes probably wouldn't be there on the print ad as it wouldn't mean anything to anyone. Plus, the writing in the right box suggests that the writing was there and then afterwards someone put the box where it was requested. The poorer letting on the base- -ball picture- -cards part might just be one of several hands that added to this. Or, I might be full of it and someone tried to jazz something up and I will end up thinking that maybe I shouldn't have gone on a wild speculation ride so early in the thread.