I completely agree with Kyle. I think it would draw a big spotlight to the hobby, in a positive way. The auction house or houses selected for the sale would be wise to publicize the sale in new and unique ways - I'm thinking a documentary on ESPN, and perhaps some sort of live event.
I also think it would lead to another "gold rush" of people searching through attics, scouring the insides of old buildings, etc., in search of cardboard gold.
It's a fun thought exercise. Unfortunately, I'm positive that Panini would buy a copy and put microscopic flecks of it in various products - "Own a piece of the T206 Wagner!"
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