[D. Bergin]

Originally Posted by sthoemke

Mystery solved:

"Sam Sam Day, a festival for employees was held on August 24, 1912. This event was named after Samuel Torrey, a longtime Beverly physician, and Samuel Gentlee, a Beverly undertaker. "

https://beverlyhistory.pastperfecton...7-264757470130

Ah, awesome! I thought I had done every possible combination of internet search I could do. Thank you.

At least I know the origin of this, even if it's not what I hoped. Lots of additional info also linked off of that page.

Interestingly, Beverly, Massachusetts would have been in the vicinity of Langford's regular stomping grounds for most of his life, though he was busy touring in Australia on that particular date.

Also, "The United Shoe Machinery Athletic Association"! I want to know more about THAT group.