Looking forward to your posts, Michael.
My understanding is that the miscellaneous formats of cards originated with Aarco and was then licensed.
The "exhibit" cards are not and have never been understood by Exhibit collectors to be Exhibit cards for one overriding reason: they don't fit into the machines for vending. How they were sold is conjectural as far as I know.
The perforated, dual side cards appear to have been made by Elgee Products, likely as a licensee of Aarco, then sold to various retailers to stamp and use as premiums for the kiddies, hence the Hess Shoes stamped cards.
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