When I think of the concept of pedigree in collectibles, the first thing that comes to mind is comic books. Established historical pedigrees in comics are quite popular among collectors and in some cases can increase market value significantly.
Pedigree comics tend to have a personalized mark repeated throughout the collection (typically handwritten or stamped on the cover) that signifies who the owner was. A good example of this in cards would be those from Jefferson Burdick's collection with the personalized stamps on the reverse.
I personally enjoy pedigree cards given their history and lineage and I feel that the cards with personalized marks are especially great since they represent a physical interaction between the collector and the collectible itself. But without a mark of provenance, I can understand why other collectors may look at an unmarked card as just another card in a holder and not want to pay a premium for its pedigree.
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