Beauty is in the eye of the holder
Centering is definitely one of the top of the list qualities for me - I think the only thing that would be more important is actual front or back damage (including creases). When I saw this thread I started contemplating why - what I came up with is for my eye the centering has a HUGE impact on the eye appeal of the card - an off center card pulls my eye immediately to the defect - a well centered card allows my eye to focus on the image - for me - soft corners all day long over an off center image.
As far as premium as has been mentioned it is card specific - for a rarity - condition is virtually out the window, centering or otherwise.
For a card that is more available but hard to find centered - ususally willing to cough up a 10-15% premium.
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