Cards are like anything else, cyclical. We are in a weird one right now but it will end eventually and there will be some bargains out there on the current hot cards. Pre-2008 for a while you couldn't touch an E card. Now, touchable.
That said, and setting aside nefarious bubble manipulators, the blue chip cards have been steady gainers over the long term. Ruth, Cobb, Gehrig, Williams, Mantle, Robinson, etc., no one has ever gone broke buying their cards and holding onto them. Some have stagnated, a few have decreased, most have increased steadily, a few have skyrocketed. If you collect a broad variety of superstars whose cards you are happy to have the hits will usually more than offset the misses. Has for me for decades. And let's be honest--this:
is sooo much more fun to own than this: