Not really an ethical dilemma in my opinion. I know that as soon as a player passes away any autographs that I have in my ebay store get snatched up super fast. I learned that Al Kaline had passed away a little while ago as between working on patients I happened to look at my phone and noticed I had sold 5-6 different signed Kaline cards within a 15 minute period and didn't even have to look at the news, I knew what that meant. Same thing happened the other day with Hockey player Dale Hawerchuk.
I think the only unethical thing could be to list at an astronomical price (10-20x what they were going for previous) to try to cash in on the craze, even that is a bit debatable.
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